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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Adweek Podcasts

Adweek Podcast: Building a Brand With Jess Zafarris

Special guest Jess Zafarris on how publishers and brands can establish their brand voice and presence online

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Special guest David Griner joins this week to bid farewell to his former co-host as she embarks on her next adventure.Adweek
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By Al Mannarino

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

On this week’s very emotional episode of Yeah, That’s Probably an Ad, Adweek managing editor of creativity, creator economy and DEI Shannon Miller is joined by managing editor for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on her last day as Adweek’s director of audience engagement.

Over the last three years, Jess “JZ” Zafarris has transformed our social presence, served as editor of our Adweek Daily newsletter and led the weekly Adweek Chat on Twitter, all while being the newsroom’s educational guide into building personal brands across social media.

During the episode, they discuss what led her to Adweek, the many hats she has worn over the years, and JZ’s tips on how publishers and brands can establish their brand voice and presence online.

Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.

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How Agency Worthi Cultivates Creative That Resonates

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Al Mannarino

  • @almannarino
  • al.mannarino@adweek.com

Al Mannarino is the senior producer, Adweek Podcast Network.

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