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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials
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Augmented Reality

Adidas, Snap Team Up on Bitmoji Drop

Snapchatters can spend 250 Snap Tokens on an Into the Metaverse track jacket

The Into the Metaverse track jacket in Adidas’ yellow colorway features the Adidas Web3 logo and black stripes on the sleevesAdidas/Snap Inc.
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By David Cohen

 

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

Snap Inc. teamed up with Adidas on their first-ever Bitmoji Drop on Snapchat.

Snapchatters have until Friday (Dec. 9) to redeem in-application currency Snap Tokens for an exclusive Into the Metaverse track jacket in Adidas’ yellow colorway, featuring the Adidas Web3 logo and black stripes on the sleeves.

Users can access their profile screen via the profile icon in the top-left corner of the app, tap Bitmoji and tap the Bitmoji Drop banner.

Tapping Claim and Wear will grant them the track jacket for 250 Snap Tokens, and Snapchatters who are short of that total can purchase more from the Token Shop, with Apple Pay or Google Pay.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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