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Acura kicked off its “Origin Story” campaign Monday to mark the automaker’s 35th anniversary and introduce its new 2022 MDX three-row sport-utility vehicle.
The campaign incorporates a series of videos released via Acura’s social channels, spanning 15 seconds, 30 seconds and two minutes, looking at the brand’s history as a challenger brand rooted in performance and success on motorsports tracks and incorporating engineers and executives to help tell the story.
Acura said in a statement, “’Origin Story’ highlights key performance stories in Acura history, such as the fact that the 2022 MDX engine shares some 400 components with the engine that powered Team Acura’s championship winning ARX-05 racecar.
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