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‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup

Food & Beverage

TikTok star E.J. Marcus portrayed him in a PSA film to debut during AMC’s premiere of Interview With the Vampire.


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Everything You Need to Know About the New, Revamped NBA App

Sports Marketing

It was developed by NBA Digital, the league’s joint venture with Warner Bros. Discovery, and Microsoft Azure powers its personalized user experience.

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WhatsApp: How to Use the Giannis & Family Sticker Pack

Chat & Messaging

New embellishments are inspired by Milwaukee Bucks player Giannis Antetokounmpo

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NBA All-Star Luka Dončić Turns Over TikTok Account to His AI Alter Ego

Artificial Intelligence

The NBA superstar’s artificial intelligence alter ego was constructed using Epic Games’ Unreal Engine.

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Political Ads Were Already a No-Go, But TikTok Cracks Down on Fundraising

Politics

U.S. accounts belonging to governments, political parties and politicians must now be verified.

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WhatsApp, NBA Superstar Giannis Antetokounmpo Team Up on Short Film

Chat & Messaging

Naija Odyssey debuts in select markets on Amazon Prime Video Wednesday.

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TikTok Beefs Up #BookTok With Penguin Random House

Publishing

Links to users’ favorite titles from the publisher can be included in videos.

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Meta Globally Rolls Out Collaborative Ads for Local Delivery

Platforms

CPG brands, grocers, local restaurants can create awareness of their offerings on Facebook, Instagram.

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Chevrolet Backs Bolt EUV in Canada With TikTok Challenge

Automotive

Users can produce an original version of “Bebe” by Tiagz using only the vehicle’s electric sounds.

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Looking for a New CMO? Look No Further Than Your Social Media Manager

Voice

They're already doing the job of connecting with a wide range of consumers.

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The Ghost of Covid Past: A Look Back at the Evolution of Brand Voice

Voice

Even brand responses in the comment section pre- and post-pandemic have changed.

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Nextdoor Teams Up With MLS Club Toronto FC

Sports Marketing

A “Neighbor of the Match” will be featured at games throughout the season.

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LinkedIn Sales Navigator Gives Sellers New Insights on Accounts’ Level of Interest

B-to-B

The professional network said just 20% of buyers are in the market for services within a given year.

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YouTube Taps Machine Learning to Convert Landscape Videos to Square, Vertical Formats

Platforms

Advertisers can more easily incorporate Shorts into their application, Performance Max, video action campaigns.

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Schlotzsky’s Gets ‘Bare’ and ‘Naked’ on OnlyFans

Food & Beverage

The fast-casual restaurant chain turned to the subscription content platform to promote its sourdough pizza crust.

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NBC Backs Quantum Leap Reboot With Video Ad Sequencing Campaign on YouTube

Platforms

Viewers will determine the next spot they see via the skip button.