The Brands Finding Success Promoting Their Boring, Unsexy Products on TikTok Focus on the product, don’t worry about being perfect, be authentic and “just film what you do.” 
Google Social, Out-of-Home Campaign Tells Apple to ‘Get the Message’
It focuses on interoperability challenges faced when Android, iOS users message each other.
Which Are More Effective: Native or Repurposed TikTok Ads?
A new study from Magna Media Trials found that both types have their place.
Snap, GWI Study Touts Snapchat’s Unique Audience
Many daily Snapchatters do not use Facebook, TikTok, Twitter, YouTube every day, as well.
AI Helps Power New Meta Advantage Automated Ad Offerings
Advantage+ shopping campaigns help ecommerce, retail advertisers automate up to 150 creative combinations simultaneously.
Meta Introduces B-to-B Targeting Segments
More than 200 million businesses use its apps every day.
e.l.f. Cosmetics Makes Its Mark on BeReal
An organic post gave the first 150 users who friended its channel codes for free product.
TikTok Faces Scrutiny in Australia After UK Outcry
Concerns about China accessing user data continue to mount around the world.
Twitter Brings Back #VMAStanMail for the 2022 MTV Video Music Awards
Fans used 88 languages last year, with 87% of conversation coming from outside of the U.S.
Move Over Google. TikTok Is the Go-To Search Engine for Gen Z
The social platform can’t be viewed as an exact search match, and that’s part of the appeal.
Twitter, Opendorse Extend NIL Partnership to Personalized Game Highlights
Tempus Ex Machina’s technology is powering the initiative, which kicks off with Pac-12 football.
Twitter Details Several Updates for Professionals on Its Platform
Location Spotlight is now available globally.
NASA Social Program Reignites for Upcoming Artemis 1 Launch
A group of 100 diverse creators will have the same access as members of the media.
Creator Content Shouldn’t Be Measured Like a Social Media Post
You can fundamentally transform the ROI of a single influencer campaign—the only thing that changes is the attribution window.
WWE Marks SummerSlam Weekend With YouTube Milestones
Its channel topped 70 billion views and is poised to pass the 90 million subscriber mark.
Instagram Really Said ‘Change Is the Only Constant’
Similar to your ex, Instagram didn't listen and is continuing to push video features, much to users' dismay.
