Tony the Tiger will show off his custom Kellogg’s Frosted Flakes gaming rig, complete with a milk-coolant PCKellogg’s/Twitch

The Brands Finding Success Promoting Their Boring, Unsexy Products on TikTok

Platforms

Focus on the product, don’t worry about being perfect, be authentic and “just film what you do.”


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Google Social, Out-of-Home Campaign Tells Apple to ‘Get the Message’

Chat & Messaging

It focuses on interoperability challenges faced when Android, iOS users message each other.

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Which Are More Effective: Native or Repurposed TikTok Ads?

Platforms

A new study from Magna Media Trials found that both types have their place.

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Snap, GWI Study Touts Snapchat’s Unique Audience

Platforms

Many daily Snapchatters do not use Facebook, TikTok, Twitter, YouTube every day, as well.

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AI Helps Power New Meta Advantage Automated Ad Offerings

Platforms

Advantage+ shopping campaigns help ecommerce, retail advertisers automate up to 150 creative combinations simultaneously.

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Meta Introduces B-to-B Targeting Segments

B-to-B

More than 200 million businesses use its apps every day.

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e.l.f. Cosmetics Makes Its Mark on BeReal

Platforms

An organic post gave the first 150 users who friended its channel codes for free product.

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TikTok Faces Scrutiny in Australia After UK Outcry

Platforms

Concerns about China accessing user data continue to mount around the world.

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Twitter Brings Back #VMAStanMail for the 2022 MTV Video Music Awards

Platforms

Fans used 88 languages last year, with 87% of conversation coming from outside of the U.S.

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Move Over Google. TikTok Is the Go-To Search Engine for Gen Z

Voice

The social platform can’t be viewed as an exact search match, and that’s part of the appeal.

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Twitter, Opendorse Extend NIL Partnership to Personalized Game Highlights

Sports Marketing

Tempus Ex Machina’s technology is powering the initiative, which kicks off with Pac-12 football.

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Twitter Details Several Updates for Professionals on Its Platform

Platforms

Location Spotlight is now available globally.

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NASA Social Program Reignites for Upcoming Artemis 1 Launch

Platforms

A group of 100 diverse creators will have the same access as members of the media.

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Creator Content Shouldn’t Be Measured Like a Social Media Post

Columnist Network

You can fundamentally transform the ROI of a single influencer campaign—the only thing that changes is the attribution window.

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WWE Marks SummerSlam Weekend With YouTube Milestones

Sports Marketing

Its channel topped 70 billion views and is poised to pass the 90 million subscriber mark.

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Instagram Really Said ‘Change Is the Only Constant’

Voice

Similar to your ex, Instagram didn't listen and is continuing to push video features, much to users' dismay.