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The kickoff of the National Football League season—the Buffalo Bills visit the Super Bowl 56 champion Los Angeles Rams Thursday night—is a signature moment for the sports betting community, and much of their conversation about all things NFL and other leagues will take place on Twitter.
The social network shared data from studies it conducted in 2021 and this year, defining sports bettors as people 18 or older in the U.S. who have bet on sports in the past 12 months, live in a state where sports betting is legal and use at least one other social platform besides Twitter.