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YouTube revealed the winners of the YouTube Works Awards for 2022, its annual collaboration with Kantar to highlight the most innovative and effective uses of the Google-owned video site for advertising.
Google director of U.S. creative works Abigail Posner wrote in a blog post Friday, “2021 presented unique creative challenges as marketers faced the ongoing Covid-19 crisis, digital privacy concerns and new privacy regulations. Undeterred, the brands with the six winning campaigns produced fresh, groundbreaking ideas that masterfully combined creative storytelling and YouTube.”