Walmart Is Testing Unlimited Grocery Delivery for $98 a Year

Houston, Miami, Salt Lake City and Tampa get first dibs

Walmart's latest grocery pilot: unlimited deliveries on a subscription basis. Walmart
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Days after reviving its in-home grocery delivery service, Walmart confirmed it is testing a separate service in four additional markets—Houston, Miami, Salt Lake City and Tampa, Florida—that allows customers to pay a flat fee for unlimited doorstep deliveries.

A Walmart spokesperson said the service, Delivery Unlimited, “launched a few months ago.” It comes with a free 15-day trial. Thereafter, it is $98 a year in all markets or $9.95 a month in Houston and Miami, but $12.95 a month in Salt Lake City and Tampa.

“We are testing and learning and continue to explore different pricing,” the spokesperson said of the monthly fee.

Grocery pickup is free, although Walmart warns there may be a fee for customers who want their orders expedited.

Grocery delivery, on the other hand, requires a $30 minimum order. Customers who don’t have Delivery Unlimited are charged a fee based on the time slot they select.

Walmart said orders are available as soon as the same day in most markets, and customers who miss their pickup windows or delivery slots may be charged a restocking fee.

As of January 2019, Walmart said grocery delivery was in 100 metro areas and it planned to add 200 more by the end of the year.

“We’re always looking for new ways to serve our customers and are constantly testing new concepts,” the spokesperson said.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.