Ulta Beauty's CMO Dishes on Partnership With Target

The beauty retailer's shop-in-shops in the department store chain's locations will complement its existing store footprint

For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor’s CMO.

The marketing executive hopped on the phone with Adweek this week to expand upon Ulta Beauty’s rationale for entering into the partnership, which was announced on Nov. 10. The initial plan calls for installing some 100 in-store shops within the department store’s locations in 2021.

“We

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