Toyota Celebrates the Frontline and Family in Touching Holiday Spot

Brand partners with USO to send messages to military

The often unsung heroes on the frontlines of both our national defense and our pandemic healthcare response receive a special tribute in Toyota’s 2020 holiday spots, which are naturally cloaked in the emotions associated with family and togetherness.

“Mailbox” finds a young girl crafting Christmas ornaments and sealing them in envelopes. Her mother drives her to their mailbox, which is located far enough away from their mountain home to drive a Toyota Highlander there. As the seasons pass and Christmas nears, her final mailing is met with a delightful visit from her deployed father, who steps out from behind a snow-dusted tree adorned with her handmade ornaments.

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