CPG News

The Country's Run on Toilet Paper Is Officially Over

For the first time since the Covid-19 outbreak, sales dipped lower than they were last year

piles of toilet paper with colorful little people climbing and hanging on them — The toilet paper market is dominated by three companies: Procter & Gamble, Kimberly-Clark and Georgia-Pacific.Illustration: Amira Lin; Source: Getty Images

Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear and anxiety than toilet paper. Now, new sales numbers suggest the nation’s concerns are abating.

For the first time since the Covid-19 outbreak, in-store U.S. sales of toilet paper dipped lower than they were during the same period last year. For the week ending June 13, year-over-year sales of toilet paper were down 0.6%,