Super Saturday—otherwise known by its other moniker, Panic Saturday—is the last big shopping day before Christmas.
This year, with six fewer shopping days in the season, Adobe Analytics predicted online spend to increase to $1.2 billion, showing 18% growth, with the National Retail Federation estimating that 148 million Americans would shop, up from 134.3 million in 2018.
According to data from Square, the busiest day wasn’t Super Saturday, but Dec. 7, the first Saturday in the month.
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