Snap Inc.’s Imran Khan Is Reportedly Starting an Ecommerce Business

To compete against giants like Amazon and Walmart

Imran Khan is setting his sights on ecommerce. Getty Images
Headshot of Ann-Marie Alcántara

Snap Inc.’s former chief strategy officer, Imran Khan, reportedly has his next big venture lined up.

According to Recode, Khan is the founder and CEO of a new ecommerce platform that will focus on selling products from certain categories. So unlike becoming an everything platform like Amazon or, this one will have a more narrow focus.

Khan has already hired Jason Bosco, vp of engineering at Dollar Shave Club. The company will be a part of Proem Group, the trust created by Khan. Khan declined to comment on any of the speculations.

It’s unclear whether a new ecommerce platform with a more dedicated objective of selling a particular type of goodwill pan out. However, now is a ripe time for anyone to get involved, as Instagram faces its own doubts of its success as an ecommerce platform following the departures of co-founders Kevin Systrom and Mike Krieger. Though Instagram has a new shopping tab in the app and is reportedly creating its own shopping app, brands are using the platform to determine new product launches through hashtags and polls in the app.

Khan left Snap Inc. in September after four years, where he led the company’s numerous ways of generating revenue, such as advertising.

Meanwhile, Snapchat continues to mesh together ecommerce with augmented reality, with its most recent partnership bringing together Levi’s and Disney onto the platform. Previously, the company worked with Adidas to sell out a new shoe in six hours and Jordan Brand to sell out another shoe in 23 minutes.

Of course, for Khan’s new venture, there’s always the threat of going up against Walmart and Amazon in ecommerce. Walmart’s acquired a number of companies this year, as well as rebranded to get its city-dwelling consumers shopping more. Amazon, on the other hand, is still an ecommerce giant, and its latest move for the holiday season is offering free shipping to all U.S. customers. There are other incumbents in the space as well, such as Dote, a virtual shopping mall app that brings dozens of retailers into a single browse and checkout process, which is popular with Gen Z.

Khan’s departure from Snap is part of a number of departures the social media platform has seen, with Nick Bell, vp of content at Snapchat, recently announcing his departure on Nov. 12.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.