Japanese beauty and personal care brand Shiseido has acquired clean beauty company Drunk Elephant.
According to Bloomberg, the $845 million deal will allow Drunk Elephant to use Shiseido’s infrastructure to expand into Europe and Asia, as well continuing to reach more markets in the U.S. Drunk Elephant is set to bring in more than $100 million in sales this year.
Drunk Elephant was founded in 2012 by Tiffany Masterson with the mission of using nontoxic ingredients, and has achieved cult status among beauty fans.
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