When Sephora was founded in France in 1970, the store provided a new, first-of-its-kind experience for beauty product consumers. The open-sell environment allowed shoppers “behind the counter,” so to speak, upending the traditional department store model that relied on a commission-based interaction with a consultant at the beauty counter.
The brand opened its first store in the U.S. in 1998, giving Americans the ability to try products on before investing in them and creating an experience that many beauty consumers still primarily associate with Sephora stores.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in