Some States Already See Retail Foot Traffic at Nearly 50% of Normal After Reopening

However, spikes in Covid-19 cases have also been noted

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

If there’s one question on every brick-and-mortar retailer’s mind right now, it’s when all those desperately needed shoppers will be coming back—and the news out of states that have reopened is good.

Online software platform Zenreach, using its matrix of Wi-Fi access points in stores, has been monitoring foot traffic in all 50 states, from the precipitous falloffs to the return of customers that’s well underway now. In some states, very well: Georgia posted the highest gains of any reopened state, with 52.3%

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in