Rent the Runway’s West Coast Flagship Wants to Create Customer Experiences

The San Francisco store offers amenities including a beauty bar, coffee and free WiFi

Rent the Runway, the subscription fashion service, wants to make its West Coast flagship, a tidy two-floor, 8,300-square-foot store in downtown San Francisco, a hub for customers to shop and relax.

Following the footsteps of other digital native vertical brands like Rothy’s and Allbirds, Rent the Runway evolved from the vagabond-esque pop-up (it previously had one at Neiman Marcus and another one in downtown San Francisco) to a more stable brick-and-mortar store as a way to service its customers better.

But

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