When clothing rental company Rent the Runway first came on the scene in 2009, there were few brands like it on the market. And because of the company’s pioneering approach to fashion, CEO and founder Jennifer Hyman said, it’s had to figure out a whole new logistical system to go along with it.
As you might imagine, there have been some bumps. On the first day of the National Retail Federation’s annual conference in New York, Hyman admitted that as the brand was rolling out a new warehouse system to help increase inventory for customers, Rent the Runway ran into logistics issues that slowed down shipments for many customers, creating a massive influx of customer service requests.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in