Pet Brands Have Increased Advertising to Reach Pet Owners During Lockdown

Higher-income households are more likely to own a cat or dog than lower-income households

People who feel as though they’ve been seeing a lot of cats and dogs lately should know it’s not just because they’re at home with their pets all day.

Between March 8 and May 23, pet brands spent $131.8 million on advertising across TV, digital, daily newspapers and weekly magazines, according to a new report from data intelligence platform MediaRadar. That’s a 51% increase compared to the same time period last year.

Pet food made up 75% of the industry’s advertising, with more dollars dedicated toward promoting dog food than cat food.

In February, just prior to the Covid-19 outbreak, the U.S.

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