Outdoor Voices, the digitally native activewear brand, is growing up.
As the company prepares to roll out its biggest campaign to date showcasing its highest-rated, best-selling item—the Exercise Dress—founder and CEO Tyler Haney views the five-year-old brand as matriculating from middle school to high school.
“We’re maturing like a person,” Haney said. “We think of Outdoor Voices as the best friend that you’re going to be up for anything [with].”
This evolution puts the new campaign in two parts: an initial creative showcasing the Exercise Dress, and the second drawing from an event the company is holding at Lincoln Center on Aug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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