On the Adweek Podcast: The Retail Experience in 2020

Yeah, That's Probably an Ad talks experiential marketing, online dating and diversity efforts

yellow background with a person looking through binoculars on the right and Yeah, That
Looking ahead on what's to come. Adweek, Getty Images

The retail industry is rapidly changing. Experiential reporter Ian Zelaya writes: “More retailers are using experiential techniques to evolve and compete with online shopping.”

He joins co-hosts David Griner and Ko Im to discuss the new mall, food hall and IRL shopping. Together with emerging tech reporter Patrick Kulp, we also discuss the world of online dating in a parody site called Amazon Dating as well as “Diverse Editions,” a joint, well-intentioned but ill-received effort in the publishing world by TBWA/Chiat/Day and Penguin Random House for Black History Month. 

You can subscribe to Yeah, That’s Probably an Ad on Apple PodcastsGoogle Play Music and Stitcher or stream the newest episode right here:


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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