New Snapchat Data Shows That Gen Z Plans to Shop Big This Black Friday and Cyber Monday

More than half are planning to spend $250 or more during this timeframe, online and in-store

Make no mistake: Holiday shopping is about to begin—or already has in the eyes of some legacy retailers.

This year, the holiday shopping season is about six days shorter than previous ones but still predicted to outspend previous years, with Adobe Analytics predicting online spend to grow to $143.7 billion and Cyber Monday as the biggest shopping day. And though media budgets are set and creative from brands is in the midst of making it out, new Snapchat data points to potential areas where brands can reach Gen Z, which the social app says is 17% more excited about Black Friday and Cyber Monday than the traditional Snapchat user.

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