New DTC Brand Open Spaces Is Taking on Home Organization

It’s the latest launch from Pattern Brands

It may seem as though direct-to-consumer brands have conquered every category out there, but DTC holding company Pattern Brands thinks there’s still room for disruption in the home space.

Enter Open Spaces, a new home organization brand that launches today with products ranging from wire baskets to shelf risers to hangers, and prices starting at $36 and going up to $470 for a “whole home” set. Open Spaces follows Equal Parts, a kitchenware company Pattern Brands launched in September.

“Our generation is moving more frequently and moving into more space [and the] organization journey only gets more complex,” said Katy Marshall, vp, general manager at Pattern.

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