On the eve of the 2019 Summer Solstice, seasoning and condiment brand McCormick introduced what it calls the Sumr Hits 5000, a six-burner grill with built-in turntable.
The 130-year-old brand wants to make sure U.S. consumers are prepared for the upcoming grilling season, and—with the custom-built barbecue—novice and champion grill-masters alike can create tracks while grilling. McCormick also partnered with pitmaster and four-time world barbecue champion Myron Mixon as well as hip-hop legend DJ Jazzy Jeff as spokesmen who literally embody this combination of barbecue and music.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in