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Serta Brings Mattress Comfort to New Sneaker

The company collaborated with DJ Clark Kent on a limited-edition shoe with carbon fiber cooling technology

Product shot of Serta sneaker on top of a block of ice
The iC1 sneaker is made with carbon fiber cooling technology. Serta
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By Ian Zelaya

Serta is giving consumers a chance to experience the feeling of a mattress on the soles of their feet.

The mattress and bedding company has partnered with hip-hop artist and producer DJ Clark Kent to release a limited-edition sneaker called the iC1. The cool blue and white sneaker, which has a foam insole, was created with iComfort by Serta UltraCold System, a technology used in Serta’s iComfort mattress line that incorporates carbon fiber to absorb excess heat.

The

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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