Jumia Enlists Andre Iguodala for Some Muscle in Silicon Valley

The move comes as online competition intensifies in Africa

Full-time NBA player and part-time tech enthusiast/investor Andre Iguodala is joining African ecommerce platform Jumia as an ambassador and a board member.

Iguodala will promote business development and technology in the U.S. on behalf of Lagos-based Jumia, the online marketplace founded in 2012 that sells 6 million products from more than 50,000 brands in 14 African countries, including Nigeria, Morocco, South Africa and Egypt.

“We appreciate his commitment and passion for the tech industry and for Africa, and we can’t wait to collaborate and accelerate our impact on the continent,” said Jumia co-founder Sacha Poignonnec in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in