It's Going to Be a Crazy Year, but NRF Says Retail Sales Will Grow Anyway

Trade association predicts up to 4.1% growth in 2020

Despite the ongoing coronavirus outbreak, uncertainty over global trade and the presidential election that have made each day of 2020 feel like an entire year, retail is doing just fine, according to the National Retail Federation.

The trade association released its predictions today for 2020, forecasting between 3.5% and 4.1% growth in retail sales. Online sales specifically will grow between 12% and 15%, according to the NRF.

The expansion would put total retail sales in the U.S. at

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