Ikea Pledges to Make 50% of Its Food Plant-Based, Reflecting a Shift in Consumer Diets

The retailer, which is also one of the world's largest restaurant chains, promises affordability and sustainability

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Ikea, mirroring the shift in American consumers’ diets, will amp up its plant-based food options and cut down on red meat in a phased rollout of new products over the next five years.

The retailer is best known as a furniture seller, but it’s also one of the world’s largest restaurant chains and has committed to making half of its cafe meals plant-based, and 80% non-red meat, by 2025. In addition, 80% of its packaged goods, sold at its Swedish Food Markets, will be plant-based within that timeframe.

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