5 Ways to Beat Amazon at Its Own Game This Holiday Season

Nearly half of online shoppers will buy elsewhere—here's how to make them your customers

Of the holiday gifts shoppers will buy online this year, 42% expect to purchase all or most of them from Amazon, according to a new report from web content management firm Episerver.

On the flip side, 47% will buy few or none of their gifts from Amazon, which means nearly half the market is still open to other brands and retailers.

Amazon is an intimidating competitor, to be sure, but it’s not invincible. And by targeting chinks in its proverbial armor, Episerver pointed out some ways other brands can capitalize.

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