The Clorox Company is no stranger to hiring influencers to better connect with shoppers. The CPG manufacturer isn’t afraid to experiment with atypical marketing strategies, either, such as when it created a mysterious musical artist known as CLRX, who attracted fans on social media with her debut single “So Clean.”
While few brands have been as in-demand during the pandemic as Clorox, earlier this month The Clorox Company reported that each of its business divisions saw double-digit growth during the three months ending June 30.
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