How Innovating the Post-Purchase Experience Can Keep Consumers Coming Back

The customer journey extends beyond the sale

One of the worst parts about online shopping today? Tracking a package. Whether it’s copying and pasting a dreadfully long tracking code or being prompted to log in using an often faulty link, the experience of following the shipment of a purchase can be tedious. Improving this process often requires a heavy investment that many retailers aren’t able to make.

That’s where companies like Narvar, Shopify and Octane AI are carving out a cottage industry in the post-purchase experience (such as package location tracking), which is becoming increasingly necessary as retailers and brands grapple with retaining customers as part of their bricks-and-clicks strategy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 7, 2018, issue of Adweek magazine. Click here to subscribe.