As many direct-to-consumer brands can attest, advertising today is a completely different game than in years past, with rising customer acquisition costs and a crowded field of companies all trying to reach the same millennial audience.
Even the social landscape is different from just a couple years ago, and a new Facebook report points out the numerous ways brands can reach customers—using case studies from its own platform.
Jake Bailey, director of emerging disruptors at Facebook, said marketers can come away with three main lessons from the report: consumers care about what brands stand for; machine learning and its impact for brands; and how community-driven brands are finding great success on and off Facebook and Instagram.
For example, the report highlighted word-of-mouth marketing and how that can play out on Instagram.
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