These days, it’s not enough to be a publisher that just produces content—you also need a way to turn clicks into cash.
It’s a lesson that Gawker Media (now known as Gizmodo Media Group) learned in 2012 when it first started a daily deals digest, a stand-alone post that was eventually renamed Kinja Deals where readers could buy various types of products. Now, the company is taking the idea to new heights with the launch of a site devoted to ecommerce.
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