Gap CMO Alegra O'Hare Steps Down Less Than a Year After Appointment

Company shares fell 25% last year and CEO Art Peck left in November

After joining Gap in February, CMO Alegra O’Hare has left the company.

“Alegra is no longer with Gap. We thank her for her time with the brand and wish her the best,” a company spokesperson told Adweek. “As we look ahead, we will be redefining the role of the chief marketing officer.”

Last year was a tumultuous one for the company. In May, Gap shares plummeted 28% after reporting low first-quarter earnings. Through the rest of 2019, Gap’s stocks never really recovered—it ended the year with a 25% lower stock value than what it began with.

But Gap Inc.—the

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