From Claire's to Abercrombie & Fitch, Where Are the Mall Stores Now?

Likely honing new store concepts and inclusive messaging or going digital-only

The graveyard of the American mall has tombstones of many erstwhile favorites, from Sam Goody to Waldenbooks. In many cases, these mall brands survived for decades—if not a full century—before the digital revolution, mass retail and younger generations forced them to take a long, hard look in the mirror.

Some didn’t recover. Many have been shuffled among private equity firms looking to sell them for parts. Still more are experimenting with new store concepts, pushing messages of inclusivity or retreating online.

Getty Images

The latest victim is specialty retailer Brookstone, which helped make household names of brands like Segway, iRobot and Fitbit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in