Forever 21 Retains Marisa Thalberg to Refresh Brand

Taco Bell's former global chief brand officer steps up

Troubled Forever 21 is bringing on Marisa Thalberg, Taco Bell‘s former global chief brand officer, for a short-term project to revitalize the fast fashion retailer’s brand, the company announced on Monday.

While at Taco Bell, Thalberg previously worked with Forever 21 in 2017 when the two companies collaborated on an apparel line, the Forever 21 x Taco Bell Collection, which included branded items such as a Taco Bell “Born Saucy” bodysuit.

Thalberg, who is currently a strategic advisor to Yum! Brands—which include Pizza

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