For Sportswear Brand Puma, Basketball Is Top of Mind

How the 70-year-old shoe brand is stepping out from the competition in the sports category 

Editor: Josh Rios

Adam Petrick says his degree in theater set him up for his role of a lifetime. After roles in project management, ecommerce and even a stint in China, Petrick is currently global director of brand and marketing at Puma. Even after two decades with the brand, he’s excited to be learning more about leveraging data and implementing customization of the brand experience.

We recently sat down with Petrick to find out what’s top of mind in the highly competitive world of sportswear, and how Puma is stepping out—and up—in memorable ways. Watch for his insights and thoughts on customization.


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