Facebook Shops Open Their Doors, Along With Several Other Ecommerce Features for SMBs

Tagging products in Facebook Live and Instagram Live videos is being tested

Facebook CEO Mark Zuckerberg revealed several new features Tuesday aimed at enabling small and midsized businesses to make their goods available for sale online, with the bulk of their brick-and-mortar locations shuttered due to Covid-19.

The highlight of Zuckerberg’s Facebook Live presentation was Facebook Shops, which enable businesses to set up a single online store accessible via Facebook and Instagram.

Businesses can feature products from their catalogs and customize their Facebook Shops with cover images and accent colors.

Facebook

Facebook

Facebook

Shoppers can save items they are interested in and place orders directly via Facebook Shops if the business has Instagram Checkout enabled.

Messaging

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in