Direct-to-consumer razor brand Billie has seen a remarkable rise: After launching in November 2017, by January of this year one of the world’s largest CPG conglomerates, Procter & Gamble, had already announced plans to acquire the brand, which are still underway.
Though Billie’s hero product is a razor, it has launched other items for use before, during and after showering: body wash, shaving cream and lotion.
Now, Billie is stepping out of the shower with its latest launches, which are its biggest category extensions yet: dry shampoo (called Floof), facial wipes (Wonder Wipes) and lip balm (Super Salve).
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