Equal Parts Is a New Kitchen Brand That Also Helps You Cook

DTC company Pattern debuts its first product line

Despite the overabundance of meal kits and the resources to turn any cooked dish into an Instagram masterpiece, millennials are eating out more compared to other generations.

And yet, direct-to-consumer startups from Great Jones to Potluck are swooping in to change up the habits of a generation that’s supposedly used to tapping their way to sustenance. Equal Parts, the first brand from Pattern, the DTC holding company from the founders of Gin Lane, is entering the stovetop arena Sept.

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