Browsing and buying the looks of influencers and creators is so last year. These days, companies want a QVC for the mobile age. That’s why Dote, a mobile shopping app, is bringing a form of live shopping to its platform.
Popular Gen Z creators like Fiona Frills, who has 57,600 followers on Instagram, and Summer Mckeen, who has 2 million, can now go live using Dote’s new Shopping Parties feature and talk to users on the app about items they’re considering buying, a process Dote CEO Lauren Farleigh said was missing from the shopping experience.
“We have moved from a brick-and-mortar experience to online and gained a ton in terms of assortment and convenience by being able to shop online,” Farleigh said.
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