Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format.
That same year, Amazon chief executive Jeff Bezos cited a brutal 2000 in which shares were down more than 80 percent from 1999. Nevertheless, Amazon served 20 million customers and sales grew to $2.76 billion. Bezos remained optimistic.
Two decades later, Google will make nearly $40 billion in ad revenue—accounting for 37 percent of the U.S.
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