Zippin, the San Francisco-based checkout-free technology startup that closely resembles Amazon Go’s cashierless concept, closed a $12 million round in Series A funding led by Evolv Ventures on Dec. 12.
Evolv Ventures, a venture fund dedicated to making investments in companies that specialize in emerging tech with the potential to transform the CPG industry, is backed by legacy American food giant, Kraft Heinz.
Zippin’s technology uses computer vision, AI and sensors to render a cashierless checkout experience for brick and mortar retailers and tracks inventory in real time to help staff restock missing items (and let shoppers see what items are available in store via the Zippin app).
Smriti Jayaraman, principal at Evolv Ventures, wrote in a statement that Zippin’s technology offers CPG brands “a unique set of opportunities to participate in the customer journey.”
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