Born Free Foundation Puts Spotlight on Wildlife Decline With 'Nature's Closing Down Sale'

A larger-than-life salesman leads darkly humorous spoof by Engine

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

LONDON—Born Free Foundation has released a 60-second “closing down sale” spoof ad to raise awareness of wildlife population decline.

Created by agency Engine, the online spot forms part of a campaign that was timed to launch alongside Black Friday and Cyber Monday, featuring footage of tigers, rhinos, pangolins and elephants in the wild overlaid with garish sales graphics.

A larger-than-life British salesman pitches that there are “incredible reductions of all your favorite animals. Tigers: down; leopards: down; rhinos: not 70%, not 80%, but now up to 90% less.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in