Birchbox Is Laying Off 25% of Its Global Workforce

The subscription beauty service was once valued at $500 million

Birchbox, one of the earliest direct-to-consumer brands, is laying off 25% of its global staff.

Many of the reductions will occur across Birchbox’s international offices in the U.K and Spain, with plans to move a portion of its U.K operations to Spain. However, in New York, 44 of its 94 employees will also be let go, with all layoffs completed by May 30, according to a New York State Department of Labor notice.

“We are creating more synergy across markets and consolidating globally,” said Katia Beauchamp, CEO and co-founder of Birchbox, in an emailed statement.

This isn’t the first time Birchbox has undergone layoffs; the brand previously went through multiple rounds in 2016.

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