Away Appoints New CEO Days After Revelations Surface About Its Company Culture

Co-founder Steph Korey will step into the role of executive chairman

Away, the direct-to-consumer luggage brand beloved by celebrities and influencers, appointed current COO of Lululemon Stuart Haselden as its new chief executive officer, a spokesperson for the company confirmed to Adweek.

Haselden may be seen as a calming force coming in to lead the brand, which has been at the center of a deluge of negative press after The Verge published an explosive article about Away’s company culture on Dec. 5, with a particular focus on the actions of Away CEO and co-founder Steph Korey.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in