Audi of America Elevates Its Chief Communications Officer to CMO

Tara Rush will be the first woman to lead marketing for the automaker's US business

Tara Rush brings 20 years of PR experience to the role. Audi

Audi of America today announced that it has promoted Tara Rush, svp and chief communications officer for the automaker since 2019, to the role of svp and chief marketing officer. She’ll be the first woman to lead marketing for the brand’s U.S. business.

In the new position, Rush will oversee brand strategy and all U.S. marketing efforts, including advertising, brand partnerships, consumer experience, retail marketing and social media. She’ll report directly to Audi of America president Daniel Weissland. Rush is charged with taking on many of the responsibilities previously held by vp of marketing Loren Angelo, who is leaving the brand after 12 years.

“Tara is not only an experienced brand expert, she is an exceptional leader with a passion for driving meaningful change,” said Weissland in a statement. “Her mix of external experience and proven internal track record—coupled with her strategic and bold decision-making—are a great fit for this role.”

Prior to joining Audi of America, Rush ran corporate communications for Heineken USA. She brings 20 years of public relations experience to the new role, including stints at Emanate, Mars, Ketchum and Edelman.

“Today, more than ever, marketing needs to be at the intersection of what people want and need, what a brand stands for and how to be a thoughtful reflection of culture and society,” said Rush in a statement. “I’m thrilled to help lead Audi’s new era of mobility and our commitment to put people at the heart of everything we do.”

Angelo’s last day with Audi is Dec. 1, after which he’ll remain for a short time to help ensure a smooth transition. As Rush moves into the new role, she’ll continue to serve as chief communications officer until a replacement has been found.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.