Despite More Retailers Offering Early Deals, Consumers Still Waited for Cyber Monday

Trumpeting low prices closer and closer to Halloween is a game of one-upmanship

A few years ago, we lived in a simpler time when you had to camp out in a parking lot with a parka, hand warmers and a thermos—and risk life and limb at the hands of crazed bargain-hunters—to truly earn your post-Thanksgiving bargains in-store. Now, these deals are rolling out earlier and earlier—in some cases, more than three weeks prior—and online to boot. This year, Target unveiled its Black Friday offers on Nov. 1, followed by Walmart on Nov.

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