Amazon Go Competitors Are Starting to Gain Steam

More options to eliminate checkout are rolling out around the world

In yet another example of “where Amazon goes, others follow,” cashierless shopping inches its way to prime time as two more startups enter the nascent space.

The first is autonomous checkout company Standard Cognition, which said it raised $40 million in Series A funding to spur growth. So far, its technology is only available at what it calls the Standard Store, a proof-of-concept location in San Francisco that “offers a wide range of consumer goods,” according to its website.

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