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Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year

Adapting to Crisis

2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming out in droves to shop […]


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Green Wednesday, Second Only to 4/20 as a ‘High Holiday,’ Set to Break Cannabis Sales Records

Cannabis Marketing

Cooped up with the relatives or not, weed fans are expected to stock up, with sales driven by aggressive retailer promotions.

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Amazon Adds Spoiler-Free Delivery Options for Holiday Surprises

Amazon

These top-secret features can help keep the holiday magical.

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Amazon Can’t Deliver the Covid Vaccine—But It Is Shaping the Future of Healthcare

Marketing Innovation

Pharmacy retailers are making medical services more affordable and accessible.

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Guitar Center’s Bankruptcy Adds to Toll on Retail

Data & Insights

Apparel, jewelry and accessories also continue to get beaten up, in part due to shoppers continuing to shelter in place, resulting in less of a need for replacement items in [...]

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Ulta Beauty’s CMO Dishes on Partnership With Target

Customer Experience

Target's past experience with such collaborations was also a selling point for Ulta, Haus said. She specifically citied the department store’s ongoing joint efforts with Disney, Levi’s and now FAO [...]

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Under Armour’s Stacey Ullrich on Turning Moments Into Movements at Purpose-Led Brands

Marketing Innovation

Ullrich added, “I am the first person who will tell you that I hope I lose my job at some point, and not because I did something wrong, but because [...]

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Good Riddance to Office Holiday Parties: Thursday’s First Things First

First Things First

Plus, how creatives are fueling the Georgia Senate race.

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The Era of Gap’s Mass Appeal Is Over—But Specialization Could Bring the Brand Back

Marketing Innovation

Gap seeks to reconnect with its roots and a new customer as the pandemic offers a fresh start.

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To Compete Online, Walgreens Overhauls Its App and Loyalty Program

Digital Transformation

It's Walgreens' bid to be competitive digitally as Amazon announces its own pharmacy.

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Are Consumers Ready for Facial Technology? Amazon Bets On It With Smart Glasses

Amazon

The Alexa-enabled eyewear seeks to succeed where Google Glass failed.

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Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020’s Vivid Hues

Design

The company uses pixel-level data to create yearly projections.

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Gaming the Underground; BBC Dad Returns: Thursday’s First Things First

First Things First

Plus, highlights from the Brandweek Sports Marketing Summit.

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Babe Wine Builds a Monster Truck to Crush Cars—but It’s Really Hoping to Crush Competitors

Retail

Instagram-famous wine makes a high-horsepower entry into the most dude event imaginable.

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Audi of America Elevates Its Chief Communications Officer to CMO

Retail

Tara Rush will be the first woman to lead marketing for the automaker's U.S. business.