5 Ways Coronavirus Is Changing Retail in China

Online shopping and livestreams are in demand

As U.S. officials say the spread of coronavirus in the U.S. appears inevitable, authorities in China have been working for weeks to contain the outbreak which was first detected in Wuhan late last year.

Measures so far include closing businesses and limiting transportation in some areas, which, in turn, has disrupted the nation’s supply chain. And with 77,000 confirmed cases of coronavirus so far, consumers are eager to avoid any unnecessary contact.

The result: Shopping habits in China

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in